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PZ Cussons Will Sell St. Tropez Self Tanning Brand

It acquired the premium range in 2010.

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By: Christine Esposito

Editor-in-Chief

In an effort to streamline its operations, PZ Cussons says it will sell St. Tropez, its popular premium self-tanning brand. Cussons acquired the range in 2010, as reported by Happi, in a deal valued at $98.8 million. According to a statement released today by Cussons, St. Tropez has “grown significantly since acquisition, establishing a leading position in its key premium self‐tanning market of the US.” And, “given the strength of the brand's equity, there remains significant long‐ter...

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